Wee Rock Records's Interview

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ATP

For the record, who's answering the interview?

WEE ROCK RECORDS

Justin K.

ATP

What is your label's name? How did you come up with that name?

WEE ROCK RECORDS

Wee Rock Records. It was just a goof on a friend who used to say everything "rocked." When we started putting out music (which at the time was just our own bands), we jokingly put "Wee Rock Records" on it as the record label. From there, we grew and kept the name. You could interpret the "Wee" as in small, which is what we are, catering to our local area.

ATP

When & why did you start your label?

WEE ROCK RECORDS

1995. As mentioned before, we just wanted a label name on our band's release we had put out. Personally, I'd always liked the idea of having my own label, though, and labels such as Sub Pop, Touch & Go, and most importantly, Lookout Records, were huge inspirations. I used to write to all these labels and request catalogues. I'd look at them all the time, even though I couldn't afford to even order anything from most of them. When we started putting out records, though, it was all about documenting the local scene and creating friendships.

ATP

What makes your label special & unique?

WEE ROCK RECORDS

We're small and we like it that way. We're only in it because we love music and want people to hear the great bands in our area. We like to keep things personal.

ATP

Do you accept demos? If so, how does an artist submit one?

WEE ROCK RECORDS

If a band wants to mail us a demo, they can, but we typically just put out music by bands we meet either at shows in town or when one of our bands is playing within the general region (surrounding states included). It's possible we could be blown away by a demo, but if we've never met the band, chances are low anything will happen. Like I said, we like to keep things personal.

ATP

What are some things that make you want to work with a artist?

WEE ROCK RECORDS

When a band plays music because they love playing music. Bands who are more into the music than the image. Catchy songs are good, too.

ATP

What are some things that would make you not want to work with an artist?

WEE ROCK RECORDS

If a band wants to "make it" or is in it to make money, it turns us off. The opposite of my last answer, really!

ATP

How involved are you with your artists?

WEE ROCK RECORDS

We're friends and we all play shows together when possible.

ATP

How many releases have you put out?

WEE ROCK RECORDS

Our next release, The Itch's "Tales of Hard Luck and Woe" is WRR #88.

ATP

What�s been your biggest selling release?

WEE ROCK RECORDS

Probably one of the early Thee Fine Lines 7" records. Maybe the "Lose Control" record (WRR #62).

ATP

Do you have a favorite release? Which one is it?

WEE ROCK RECORDS

I don't have a favorite, but the last record we put out, The Gardenheads' "Growing Season" 12" record, is super good.

ATP

Why do you think labels are still important to artists?

WEE ROCK RECORDS

It's good to have help. I don't know about other labels, but all we want to do is help the bands we work with put out their music. You can do it yourself, but an extra outlet to help distribute and promote can't hurt.

ATP

What are your plans for the future, in a year, 5 years?

WEE ROCK RECORDS

Really, our only goal is to put out more music. It would be nice to increase our distribution, and we're working toward that.

ATP

Finally, do have any words on what Arm The Pit means to you?

WEE ROCK RECORDS

I think it is very nice that you are out there helping out all of us. Thank you.